It has to be said that we don’t mind the new Olly Murs single ‘Wrapped Up’. It’s certainly ‘up’, it’s got a lovely summery vibe to it… now all that needs to happen is for Australian audiences to embrace it; something they’ve clearly yet to do completely after its debut at No.15 over the weekend and its current position at No.27 on the iTunes chart.
The official clip certainly won’t hinder its Aussie chart offensive; it sees Olly taking to a series of treadmills and revolving stages with a bevy of dancing girls, busting out a Michael Jackson crotch-grab. But what it doesn’t see is any of guest vocalist Travie McCoy. Sure, he’s there in voice, but not in body.
And with his name emblazoned across the official cover image, we find his conspicuous absence somewhat bizarre.