Yeah, it was always going to be difficult following up the global monster ‘Happy’. And while ‘Marilyn Monroe’ did an admirable job (achieving gold sales status in Australia), it was never going to get anywhere near the eight times platinum of its predecessor. ‘Come Get It Bae’ came and went without so much as a whimper, so now we’re onto single No.4 from the ‘GIRL’ project, ‘It Girl’.
The video’s probably right up there with the most colourful of the year. It’s a full-on Japanese anime themed piece, with the role of ‘It Girl’ played by an animated young lady by the name of Yoshi, who anime Pharrell woos with a new kimono. Fireworks ensue.
It may not provide Pharrell with his biggest hit so far, but it’s bound to make his fanbase (the Japanese one in particular) very happy.