We love ourselves some Betty Who. We were instantly attracted when we heard ‘Somebody Loves You’ in one of those viral marriage proposal videos last year and since then we’ve been waiting patiently for an album from our fellow Australian. It was certainly worth the wait.
‘Take Me When You Go’ manages to sound both 1980s and modern throughout its 13 tracks.
From the opening bars of ‘Just Like Me’, Betty delivers the hooks in spades. It’s a purely electro synth pop affair, which can be repetitive in the wrong hands, but glorious on albums such as ‘Take Me When You Go’.
‘High Society’ is all about dreamy synth piano that sounds like it came from the end credits of a classic 1980s film.
Some songs are a bit too similar to past glories from other solo female pop divas though. For instance, ‘Glory Days’ is an ’80s version of Katy Perry’s ‘Teenage Dreams’ with Missy Higgins-esque vocals whilst ‘Dreaming About You’ makes us want to belt out Carly Rae Jepson’s ‘This Kiss’. That’s not to say those songs are bad. In fact, they are arguably better than a good 70% of pop released this year.
Our favourite synth moment has to be ‘Runaways’ which is part teenage anthem, part Joy Division and pure Kylie euphoria.
Previous singles ‘Heartbreak Dream’ and ‘Somebody Loves You’ both slot in with ease, and there is noticeable growth between them and new single ‘All Of You’.
Elsewhere, Betty plays with song tempos with mixed results. ‘Missing You’ is the elusive ballad that isn’t boring. Her voice draws you in and is backed by a simple synth beat.
We wish we could say the same about ‘California Rain’, but we reckon the backing track is too much like meditation music!
A better experiment is ‘Better’ which, whilst as pure pop as ‘Take Me When You Go’ gets, switches things up with an awesome urban post-chorus breakdown. All the more bizarrely, it was co-written by Babydaddy of the Scissor Sisters!
It’s a shame that Betty has yet to catch on with mainstream audiences, as her work is consistent and melody-laden.
We sincerely hope that this album finds its audience, as it’s a late serious contender for our top 10 albums of 2014 list.
Somebody certainly loves you Betty Who!
Download : Runaways… then the rest of the album (bar California Rain).