The long-awaited video for the Brothers3 single ‘The Lucky Ones’ has dropped within the last half an hour. So new and fresh is it that by the time we’re first clapping our eyes on it, it’s enjoyed a mere 22 views.
Shardyn, Tayzin and Makirum’s Sony Music debut is right up their alley stylistically. It’s an acoustic-feeling, rambling, country-tinged pop song with crossover appeal that no doubt aims to strike a balance between a product that’s palatable to both the boys and their ‘X Factor’ audience.
The clip follows on in the same vein. Guitars and banjos in hand, there are some studio-based shots with a set-up of imitation greenery and some running around through the city streets to a studio where they stumble upon said set-up of imitation greenery.