FIFTH HARMONY : Sledgehammer

Though they’re not really a household name here in Australia – for now – US girl group Fifth Harmony, who were formed as part of the 2012 season of ‘The X Factor’ Stateside, did alright for themselves with their ‘Better Together’ EP, released towards the end of last year.
It hit the No.6 position on the Billboard 200 albums chart in its week of release, selling 28,000 copies.
Now the band (Ally Brooke, Camila, Dinah, Lauren and Normani) is marching on towards the release of their debut album ‘Reflection’, which is due on January 23 here in Australia.
The new single from it is ‘Sledgehammer’. Co-penned by Ms ‘All About That Bass’ Meghan Trainor, the track is a thumping electro pop number with a driving bassline that sounds like it comes straight from the biggest pop minds of Europe rather than the United States. To that end, it feels like the kind of song that The Saturdays might have wanted to release in their efforts to crack the US market.
Despite the cover image (above) looking cheap and tacky, the studio-based clip feels a little more polished, mainly thanks to the lighting effects added in during the post-production phase. We like the song, we like the clip.

http://youtu.be/gCJ3rmiZFr8

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