Ms Jessie Ware prefaces the video for her latest single by stating “For me, ‘You & I (Forever)’ is celebrating the person you love being by your side. This is what it means to others…” before the clip bursts into life with a virtually endless range of relationships and friendships in which there’s clearly a lot of love and in which laughter seemingly plays a big part.
Jessie, meanwhile, is plonked in a photo booth where, we presume, she’s playing the role of voyeur into these peoples’ lives.
It’s rather gorgeous actually. And Ms Ware’s smoky vocals on the soundtrack that accompanies it only enhances the warm and fuzzies.