Meghan Trainor is facing a critical crossroads in her developing career. She’s had widespread success with the brilliantly tacky ‘All About That Bass’ and followed that up with a hit in ‘Lips Are Movin’. Unfortunately, for all involved, the latter has been rightly accused of being a carbon copy of its predecessor.
This leaves Meghan at risk of Carly Rae-Jepsen-esque tall poppy syndrome, which is a shame because ‘Title’ is a great showcase of her songwriting ability.
For instance, the title track is a Katy Perry-esque pop number about relationship labels that grows on you with each listen. It’s one of the few modern numbers amongst the heavily doo-wop inspired fare on offer.
‘Dear Future Husband’ is a mash up of Christina Aguilera circa ‘Back To Basics’ thrown in with some Cee Lo Green and Rihanna for good measure.
Meghan is quite the smart lyricist, largely avoiding clichés such as being in the club or head over heels in love. Instead she writes for the Facebook generation; it’s all about not being that into someone (‘Mr. Almost’), the elusive great first date (‘What If I’) and one-night stands (‘Walkashame’).
Speaking of which, ‘3am’ geniusly starts off sounding like an Alicia Keys tribute before jumping into a Lily Allen-esque lyric about booty calls!
Elsewhere, ‘Bang Dem Sticks’ is the unnecessary twin of Alesha Dixon’s ‘Drummer Boy’ and ‘Credit’ is the lyrical sequel to Beyoncé’s ‘Ring The Alarm’.
Whilst the album is mainly mid or up-tempo, there are a couple of ballads that are best ignored. ‘Close Your Eyes’ is a skip worthy number about inner beauty whilst the John Legend duet ‘Like I’m Gonna Lose You’ has no hope of being an enduring highlight on either singer’s discography.
Speaking of lowlights, we wish Meghan had hired some rent-a-rappers instead of taking a DIY approach to the record’s spoken moments.
Overall, our highlight has to be bonus track ‘My Selfish Heart’, which reminds us of JoJo and Ariana Grande. It has a brilliant ‘You got my number baby, go ahead and call me up’ post-chorus reprise that you’ll struggle to get out of your head once it’s in there.
All in all, ‘Title’ is a nice little treat, largely thanks to Meghan’s spunky wordplay. It’s short, sweet and thankfully not ‘all about that bass’!
Download : Title, My Selfish Heart.