There was no denying Jai Waetford’s talent on the 2013 edition of ‘The X Factor’. On some performances, we thought he actually out-classed some of his older, more experienced rivals.
Clearly he was well liked enough to score himself a deal with Sony Music who, credit where it’s due, seem to have been affording Jai the time to develop as an artist (he is only in his mid-teens).
‘Shy’ is the singer’s third expanded release, after 2013’s ‘Jai Waetford’ EP and 2014’s ‘Get To Know You’ EP. Due to drop prior to Christmas (hence the inclusion of ‘White Christmas’ as part of the tracklist), its release was delayed ’til last Friday to prevent it from being swamped in the pre-festive season rush.
It’s a simple acoustic pop number that lyrically deals with Jai’s coyness around a certain lady (for the purposes of the clip, it’s a waitress at a cafe).
But it’s impressive in the fact that it was actually co-penned by the singer. Props for that.