No matter what happens with ‘King’, the new single from British outfit Years & Years, it’s already going to be a super-mammoth year ahead for them, after being nominated for the 2015 Brits’ Critic’s Choice Award and winning the BBC’s Sound Of 2015 poll.
And what finer way to kick it off than with the video for their sparkling new tune ‘King’.
There’s nothing we don’t like about this track or its official video, which premiered in the wee hours of the morning Aussie time.
It’s a stylish, clever and addictive serve of electronic pop that reminds us in parts of early Pet Shop Boys, while the video uses elements of contemporary dance (and a little bit of levitation) to lure us in.
2015’s first great pop moment has arrived.
Australia's first stop for pop!