After becoming the first artist in history to premiere her new video via Snapchat yesterday, Madonna has this morning delivered the ‘Living For Love’ clip to her fandom via more traditional means.
Directed by J.A.C.K. (Julien Choquart and Camille Hirigoyen), the vid is the first move in what’s set to be a big week for the queen of pop; three additional grat songs are due to go live with the album pre-order from Tuesday and she’s set to steam up the stage at the Grammys on Sunday night.
So what’s the new clip like then? To borrow from the title of one of her previous releases, it’s pretty immaculate. The colouring – deep vermillions – is gorgeous.
Playing the (glamorous) bullfighter, Madonna sets about stealing victory over a ring-full of the sparkling beasts, via a series of intricate caping, some aerial feats and (this is a Madonna clip after all), some of her trademark dance moves.