The ‘She’s Kinda Hot’ campaign started pretty well for the boys from 5 Seconds Of Summer. The track quickly raced to the No.1 spot on the iTunes chart on its release and subsequently debuted at a respectable No.6 on the ARIA singles chart.
Fast forward to week number two, however, and it was a very different story, with the single plunging to No.40 on the official chart.
Enter the official video which, with the help of the boys’ fandom, ought to arrest the slide somewhat.
As with their previous clips, it’s infused with a healthy does of cheekiness that will sit perfectly with their target demographic. Mix in some animation in post and a totally impressive neon-lit vehicle that the boys perch on top of for much of their performance and it’s a pretty decent offering.
Close to a million viewers in just seven hours ain’t bad.