Bieber’s back. And seemingly in a big way too, if the reception to his new single ‘What Do You Mean?’ is anything to go by.
Since its release on Friday, the song has been sitting pretty atop the Aussie iTunes chart and – at this stage at least – it shows no signs of relinquishing its position.
Add in the just-premiered video, which has notched up a cool half a million views in just over 30 minutes and it would be safe to predict that the Canadian superstar is on track for his first ever Aussie No.1 hit – a feat he’s also yet to achieve in both the US and the UK.
He shows some skin, there’s some mystery, drama and intrigue, a beautiful woman, plenty of colour and, inevitably, a party to wrap things up.
Is gonna be big. It’s already big.