It’s got Beyoncé in it, for goodness sake… of course it’s going to be huge.
Naughty Boy’s new single (and video) dropped this morning Australian time and it’s already found favour with global audiences, blasting towards the 200,000 view mark.
It’s an underwater gem, featuring people in the foetal position drifting slowly downwards through the deep blue, seemingly cast adrift.
It wouldn’t be difficult to imagine Emeli Sandé singing this, but Naughty Boy’s roped in the pop superstar power of Beyoncé, who does a cracking job on the vocals. Arrow Benjamin only adds to the emotion with his.
We smell a hit.