We’re loving this latest chapter in Demi Lovato’s career.
She popped out ‘Cool For The Summer’ and it became her biggest chart hit down under so far, reaching the top 20 and hitting a gold certification (more than 35,000 copies).
She unleashed the cover image for her forthcoming album ‘Confident’ and, with its striking imagery, it quickly became our favourite album cover image of the year.
Now, with less than a week before its release, she’s gone and popped out the video for her new single – and title track, clever girl – ‘Confident’. And again, the styling on the cover is right on the money.
The clip too is pretty decent, with Demi playing a kick-ass spy with some impressive moves firstly opposite ‘Fast & The Furious’ star Michelle Rodriguez and secondly alongside ‘Fast & The Furious’ star Michelle Rodriguez. It’s action aplenty.
Music-wise, we can’t help but draw similarities between ‘Confident’ and Alexandra Burke’s 2010 single ‘Broken Heels’; not surprising, given Savan Kotecha had a hand in creating both.
As a single in its own right, however, it’s… confident.