It arrived a little earlier than we anticipated… the video for ‘Wake Up’, the new single from British group The Vamps.
Shooting a range of multi-coloured V-shaped flared into the sky, they mobilise their fandom in the suburbs of Los Angeles to rush to their nearest speaker system and start blasting the boys’ new song from it.
A product placement helps them connect with more fans, who then amplify the sound in order to reach more people. But still the coverage isn’t large enough, so they go right to the top… to a seemingly abandoned signal tower, high in the hills above the city.
A little breakdown, another product placement and a final chorus playing on top of the impressive-looking structure and the five minute epic is done.