Coldplay premiered their new single ‘Adventure Of A Lifetime’ on British radio earlier in the month, subsequently servicing it to media across the planet and, at the same time, confirming that their new studio album ‘A Head Full Of Dreams’ would drop in early December.
We’re now less than a week out from the album’s release, so it makes plenty of sense that the boys have upped their game in the promotion stakes by revealing the music video for the aforementioned lead single.
On paper, at more than five minutes in length, it looks like being a bit of an epic.
They’ve spent plenty of coin on it, that much is true, given the clip centres on a bunch of jungle-bound primates who discover a branded speaker blasting Coldplay’s new single (what are the chances?) and set about dancing and performing the song. Monkeys got the moves!
The song itself is almost a quasi disco number, resplendent with hand-claps and a driving beat.