Erik Hassle is responsible for one of our favourite singles of 2015 – a track that will no doubt feature in our coming end of year best-of lists.
So any new video from the Swedish pop dynamo – whose star continues to rise across the planet – is met with opens arms here.
It’s another likeable uptempo number this time around, striking the balance between pained lyrics and spiky pop.
But what’s really enjoyable about watching Erik in the clip is seeing how effortless he makes walking backwards look.
In some scenes, it’s only the traffic moving in reverse around him that gives the game away.