Thought Taylor Swift’s ‘1989’ album campaign was all done and dusted? You’re not quite out of the woods yet, it seems, with the video for the pop superstar’s latest single ‘Out Of The Woods’ dropping a couple of days back.
Despite most of the planet’s population still in holiday mode, it’s managed to kick through a respectable 13 million views in just a couple of days.
There she is on the beach, basking in the sunlight, when all of a sudden, mysterious trees begin to grow around her. They continue to do so apace until she’s totally enveloped in them and the daylight can no longer penetrate.
She’s being chased by wolves. She trips and falls, she recovers.
There are scene changes aplenty; rain, lightning, snow, water, burning forests, oceans, soaring mountain landscapes and a young pop starlet navigating her way through all.
In fact, one could say ‘Out Of The Woods’ has all the elements of a great video.