Queen Bey (Beyonce) whipped her global fandom into a lather this weekend, unveiling a brand new song entitled ‘Formation’, along with its official video.
Released exclusively through digital service Tidal, the track’s a heavy urban number that, at the time of printing, hasn’t made its way to Australian media, suggesting either a) it’s not an official single or b) it’s caught the local record company totally by surprise (as her previous album reportedly did). That said, it’s not especially commercial in its appeal.
That hasn’t seemed to matter, with the official video notching up close to five million views in less than 24 hours.
That video, however, is pretty impressive, featuring a number of different set-ups, including one in which Beyoncé proves the worth of ‘Hollywood tape’.