Adele’s kept us waiting quite a while for the music video for her latest single ‘Send My Love (To Your New Lover)’, but it’s finally here for the world to see.
The song, which was co-penned by Adele along with Shellback and super hit writer Max Martin, is the third official single release from her phenomenally successful album ’25’.
The clip is probably the simplest we’ve seen all year; essentially Adele, in floral frock, standing in the studio, delivering the song to the camera. There is, of course, a little bit of filmic layering along with variations in the lighting to add a little more visual appeal, but that’s about it.
Simple, yes. Not that it’ll matter too much. It’s been online for just two hours, but it’s already closing in on half a million views.