Waaaiiit a minute… doesn’t the title of the new Betty Who single strike you as oddly familiar in some way?
For those of us who feasted on a diet of ’90s pop music, it most certainly will. Because ‘I Love You Always Forever’ was a hit, nay a huge hit (the one and only hit), 20 long years ago for Welsh songstress Donna Lewis.
Brilliantly, Ms Who sticks largely true to the original here, but updates it with some stupendously beautiful layered vocals and up to the minute production. It also comes with a video clip that could almost double as an ad for an underwear company.
You know, we never thought we needed an update of ‘I Love You Always Forever’, but we were wrong. Betty Who nails it.