Since being relieved of her contract by the team at Sony Music, former UK ‘X Factor’ dynamo Cher Lloyd hasn’t just been sat idly round twiddling her thumbs; her music career, it would appear, it still very much ‘Activated’.
Truth be told, we were ready to bring you a story about this new track of hers more than a month ago, but her UK publicist (naughty naughty) didn’t get back to us. We’ll bring you the music video instead.
There’s a little bit of set-up time at the head – enough to give us a little product placement and watch her saunter into a warehouse of futuristic-looking dancers, then it’s on; plenty of swag, plenty of attitude, plenty of sass, minimalistic beats.
But the chorus hooks you in in an old-school R&B kinda way.
It’s pretty simple visually, but there’s enough to keep us lapping it all up right ’til the very neon-buzzing end.