James Vincent McMorrow had us swooning from the opening bars of his breakthrough 2013 cover of Steve Winwood’s ‘Higher Love’.
But the truth is, he’d been making audiences (especially in his native Ireland) swoon for many years prior.
Now as we prepare for the arrival of his third album ‘We Move’ early next month, James has given us a gorgeous, rather epic visual taste with the six minute video for his latest single ‘Rising Water’.
His vocal is still sweet, incredibly raw, but this time around it’s set against a decidedly poppier soundtrack, no doubt broadening its commercial appeal.
The video’s pretty special too; set in a fishing village and with a subject matter that’s bound to tug on your heartstrings.
“To me, (director David M Helman) has made a video about the things we will do in order to move through loss,” James explains.
“I’ve said this before, one of the bedrock ideas I built this album on was that dancing and heavy heartedness don’t need to be mutually exclusive things, that the response to sadness doesn’t have to only be slow tempos and minor keys.
“That’s the video David has made, one that reflects the absurdity, beauty, comedy and tragedy, of life.”
James’ new album ‘We Move’ lands everywhere on September 02.
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