We don’t know whether we’d call the video for Rüfüs’s new single ‘Innerbloom’ a “music video” per se.
It’s less a music video in the truer sense of the world and more a visual feast for the senses.
At a smidge under ten minutes, it might take a bit of concentration, but it’s a beautiful escape; swirls of paint in gorgeous, rich colours ooze across the screen. It’s not hard to imagine them being part of some mystical landscape somewhere.
Put plainly, it might be almost ten minutes in length, but it’s all utterly mesmerising.
Created by visual artist Jack Vanzet and directed by KATZKI, it’s quite the trip.