Dami Im has today dropped the video for her new single ‘Fighting For Love’.
The track, a truncated version of which she performed on ‘The X Factor’ earlier in the week, hasn’t exactly set the charts on fire thus far, peaking at No.64.
No doubt her team at Sony are hoping the drop of the music video tonight will help reverse its fortunes.
It’s an entirely studio-based piece; Dami dressed in all manner of outfits, while a pair of contemporary dancers do their thing in the interwoven scenes.
And though it is studio-based, there’s enough here to make it feel a cut above some of the clips Dami’s done in the past.
In fact, as we mentioned to a Sony publicist just today, we reckon it’s one of the strongest singles of her career and, off the back of her Eurovision success earlier this year, could do rather well for her over in Europe.