It’s not a true disaster that opens proceedings in the video for Tove Lo’s latest single, but a car accident would still be troublesome for most.
Naturally, said car accident is a metaphor for a relationship gone sour… we’ve all been there, right?
Escaping said wreck seemingly unscathed, Tove then sets about making her way down the street, performing her own brand of solo contemporary dance routine in an attempt to shake off the demons of the past and start anew.
But what she discovers just down the street from her car wreck might have her questioning whether or not she’s going out of her mind. (No spoilers here… you’ll just have to watch below).
We can’t help but feel that ‘True Disaster’ may be more palatable to an Australian radio community that largely ignored the ‘Lady Wood’ lead single ‘Cool Girl’; it’s still edgy, it’s still pop, but it’s most radio friendly.
A lack of local Tove Lo radio support? Now that would be a true disaster.