British three piece Take That have moments ago dropped the video for their latest single ‘Giants’.
The track is the lead single from their upcoming studio album ‘Wonderland’, which is due later this month.
And while it hasn’t really set the charts on fire in the UK (debuting at No.13, but plunged to No.92 in its second week), it has paved the way for the album to drop in just over a week’s time.
Produced by Mark Ralph, who’s previously worked with the likes of Years & Years and Clean Bandit, the track doesn’t really break any new ground; it’s a trend-chaser rather than a trend-setter.
It’s radio friendly and has a pretty decent hook, but it doesn’t feel like it’s something we haven’t heard before.
And the clip’s much the same; a studio-based piece featuring the three boys in front of colourful video projections, with added ticker-tape drop towards the end for added gravitas.
It’ll be interesting to see whether they claim the UK No.1 album on debut with ‘Wonderland’, when it drops into retailers everywhere on Friday March 24.
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