Liam Payne, formerly of One Direction, invites us to strip that down in the video for his debut solo single.
But those hoping that lil’ Li would be taking it all off in the video for the track will be sorely disappointed; there’s nary a skerrick of skin to be seen.
What we do see, however, is an assortment of dancers, some wild colour combinations, a gold jacket and a pink classic car.
Sprinkle in a little dose of Quavo (of Migos fame) and you’ve got a track that’s oozing with commercial appeal.
Little wonder then, that the track has popped into the ARIA top 10 as of this week.
There’s also a big, brooding look to camera right at the very end. We’ll pretend that’s for Cheryl.