Let David introduce you to Frida Sundemo in his review of her brand new album ‘Flashbacks & Futures’.
Hailing from Sweden she has created a particularly beautiful and interesting debut international album which demands the attention of pop music lovers.
Inspired by space, ‘Flashbacks & Futures’ is a spectacularly cinematic album which transports you somewhere else. I am a big fan of music which allows you to escape from reality and this album does just that.
For a debut album it is incredibly lush, layered and engaging. Frida is automatically into a winner.
The whole album sounds like it is meant to accompany a big blockbuster movie and reminds me a lot of Sarah Brightman’s 2013 album ‘Dreamchaser’.
Said to be “inspired by Chopin and Para One in equal measure”, you can hear all Frida’s influences throughout each and every track.
This collection of songs should be seen as a collection of compositions; a body of work that has had great care and attention paid to every single element contained within it and carefully orchestrated to its final iteration.
As one of the first singles to come out, ‘It’s OK’ sets the tone for the whole of the album. Peeling back the layers, Frida’s delicate vocal delivery paired with sweeping orchestrations, pared back electronic arrangements and some clever editing work creates four minutes of pure and utter bliss.
‘Gold’ is a lesson in how to create an amazing pop tune whilst using sparse production. It’s often said that the simplest things are actually quite complex to get them to a point of simplicity and there is no doubt in my mind that this is the case here too. From the surging strings to an atmospheric and light vocal, it’s hard to fault music when it’s this good.
It’s hard to listen to songs in isolation when the whole body of work is so heart-achingly beautiful, but even if you prefer listening to tracks on their own, each single track here paints a picture so bold, so clear, that you can’t help but pay attention.
As far as standards of pop music go, this debut has set the bar high for other emerging artists. This is amongst my top albums of 2017.
I could bang out about how pretty much every track on ‘Flashbacks & Futures’ is a lesson in creating engaging pop music, but instead I would urge you to stream or download this album. You won’t regret it.
VERDICT : 5/5.