We’re probably not the only ones with an Obsession for OK Go and their extraordinarily creative music videos.
After all, every single one they drop is seemingly more thoroughly planned and well thought through than the last.
One year on from their last epic, the US band is back again with another corker. And naturally, it’s gobbling through the views on YouTube/Vevo (more than 5.5 million so far).
So is it altogether brilliant as usual?
We’re teased that the clip contains a staggering 567 printers. And a “lot” of paper.
But the band is keen to point out their green credentials too, confirming that all paper has been recycled and proceeds donated to Greenpeace. Bless.
Like the videos that have preceded it, the ‘Obsession’ clip truly is extraordinary.
You’ve got to give them props for the simplicity of the idea, the ridiculous amounts of planning, editing, rehearsals etc that must have gone into creating this.
Quite simply, it’s a work of art and further proof that OK Go remains at the top of their game when it comes to creating the world’s most intriguing music videos.