UK singer songwriter Calum Scott kicks off 2018 in fine style by dropping his ‘You Are The Reason’ video.
The track has been bouncing around the charts since its release, debuting well before dropping, then picking up after its use in high profile TV commercials.
When they finished, it dropped again. Now, however, it’s enjoying another renaissance; hovering just outside the top 30 on iTunes as we speak.
Throw in its new music video and everything seems to be hitting at the right time.
You’ve got to feel a bit sorry for Calum in the video, to be honest.
Here he is meandering through the darkened streets watching love in all its forms illuminate the night.
Touching, yes. But just when we think that light’s going to shine in his direction…
Well, best you watch.