The new Liam Payne and J Balvin single ‘Familiar’ now comes complete with music video realness.
The clip may only have premiered late last week, but it’s already blasted through almost four million views.
Of course, some of that might be down to the fact that Liam appears topless throughout much of it.
Not that that’s done too much for its chart fortunes thus far; the single itself sitting way outside the top 50 on the iTunes singles chart.
No doubt his label will be hoping for an improvement in its chart fortunes in the lead-up to the release of Liam’s forthcoming debut album, which we’re told to expect later this year.
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