Aussie born, New York-based Betty Who has a habit of releasing some cracking pop tunes.
With two long players under her belt, she recently made the decision to go independent.
She’s back with part one of a series of EP releases and if you’ve been a fan of her music before, this release should also deliver pop satisfaction.
Sticking with what she knows, the five songs on offer here offer slick production, breathy yet strong vocals and heartfelt, relatable lyrics. I’m a fan of the Betty Who formula, but it’s at a point now where a little bit of innovation is required.
EP opener ‘Just Thought You Should Know’ is familiar and remains catchy. It sounds honest and is a good opening track. It’s gained some momentum on digital radio and streaming services too; always a plus.
Following that track are three others that we had the pleasure of hearing before the EP was fully released.
‘Taste’ and ‘Look Back’ would have easily fit on her last LP and while both are catchy, they walk the line of being forgettable.
‘Ignore Me’, however, is not forgettable. From its simple and spare production to the super slick video that accompanies it, this song screams quality pop. It’s an amazing example of what you can do with a limited video budget as an independent artist – and I love it. More of what’s to come needs to follow this vein of being modern and cutting edge.
EP closer ‘Friend Like Me’ is a subtle ballad focusing on Betty’s voice, story and ability to play guitar. I’m always impressed by how raw she can sound when you strip away the synths and layers and it’s a reminder of just how talented she is.
I’m excited as always to see what Betty does next.
I feel she needs to push her boundaries a bit more with the next EP while remaining true to who she is as an artist.
Going independent hasn’t limited her possibilities… on the contrary, it’s opened up even more of them.
VERDICT : 3/5.
MUST LISTEN : Ignore Me, Just Thought You Should Know.