Home-grown Sony stable star Jai Waetford has teamed up with Aussie rapper Carmouflage Rose for his latest single ‘Honestly’.
As you’ll no doubt be aware by now, Jai first rose to prominence via the fifth season of ‘The X Factor’.
Even though it was Dami Im who walked away with the trophy, Jai’s continued to plug away at his career, releasing a succession of singles and EPs in the six years hence. All by the tender age of 20.
He’s also developed quite the following online, with almost 900,000 followers on Youtube, half a million followers on Instagram and more than 650,000 disciples on Facebook.
No doubt Sony will be hoping that each and every one of them will be streaming in droves over the next seven days to help his latest track into the chart.
“‘Honestly’ is about seeing the good in a particular relationship and wanting to spend time on getting it right instead of just bailing when things get hard,” Jai explains. He penned the track alongside Carmouflage Rose.
“Carmouflage Rose’s mind is so creative and naturally talented, his ideas and melodies are so far from what I’m used to that it pushes me to think on the spot and I think that’s how this song came together.”
Take a listen to ‘Honestly’ below.