Madonna is putting the topic of gun violence front and centre in the video for her album track ‘God Control’.
One of the highlights from her recently-released album ‘Madame X’ (cover above), ‘God Control’ is an incredibly danceable number.
But its pulsing beats accompany a darker lyrical content. And it’s true that Americans do need to wake up in terms of their obsession with firearms.
There have been eleven mass shootings in the US in the past week alone, while around 15,000 people across the country are killed in gun-related violence every year.
It’s a topic – and a blight on civilised society – that’s clearly spurred Madonna into action.
There are some tough scenes to watch in the clip, but she makes no apologies for that.
If it can spark some kind of serious discussion about gun control in America, then ‘God Control’ will have served its purpose. But we’re not holding out hope.
A cracking video, Madonna.