We’re thrilled to be partnering with Brisbane artist Ky today to premiere the video for his latest single ‘Gravitate’.
As you’ll discover in a Get To Know feature with the performer (coming soon), ‘Gravitate’ “is about what happens after a strong relationship ends; emphasising the struggle of cutting off all ties with that person. Hurting each other over and over again, just to end up at the same broken spot.”
The video (below) is perfectly timed, featuring the Aussie summer staples of sunshine, surf and sand (as well as a seriously familiar stretch of coastline).
But it’s clear there’s plenty of personal meaning behind the lyrics, as Ky performs the song to camera. There’s also an added sense of realness through the use of mobile phone-style footage.
So without further delay, please enjoy the auspOp Premiere of Ky’s ‘Gravitate’ music video.